Case Studies
Three projects, three lessons
These case studies cover three different angles of enterprise SEO work: building tooling that compresses analytical work, navigating high-stakes migrations on tight timelines, and executing methodically when zero loss is the only acceptable outcome. Each one is anonymized but otherwise factually accurate.
Building an SEO Intelligence Platform
109 tools, 83% faster deliverables. A custom MCP server with DuckDB backend and Next.js frontend that reduced enterprise audit deliverables from 40 to 60 hours down to 10 hours, without sacrificing analytical depth. Built in 8 weeks as sole architect, using AI-directed development.
Enterprise Grocery CMS Migration
200,000+ URLs, +41.7% organic clicks against an industry-typical 10 to 30 percent decline. Took over a redirect map five weeks before launch, audited 15,000 problematic redirects, cleaned up homepage dumps and non-indexable targets, and delivered post-migration outperformance against benchmarks.
Multi-brand Domain Consolidation
6,200 URLs consolidated to a single domain, zero organic traffic loss. Led the technical SEO scope on a Shopify multi-brand consolidation. Sessions held flat, average position improved 1.2 points, and CTR rose 6 percent. Sunset brand equity transferred within five weeks.