FAQ
20 Years of Expertise in Enterprise SEO
Common questions about how I work and what to expect.
How does AI fit into your SEO work?
I direct AI coding agents like Claude Code to build MCP tools, custom dashboards, and analytical pipelines while I handle the architecture, planning, and quality review. The skill is in problem decomposition, not typing syntax.
What kinds of analysis does AI enable for SEO?
Vectorizing entire sites and running semantic clustering across thousands of URLs, classifying pages by topic and intent, surfacing near-duplicates and cannibalization risks, and prioritizing Core Web Vitals issues by traffic-weighted business impact. Most teams are not using these techniques yet.
What kinds of engagements do you take on?
Pre-launch migration audits, custom analytical tooling builds, cross-source data unification work, and the strategic recommendations that come out of that analysis. I work best on engagements where there’s a specific technical SEO problem at scale, not retainer-style monthly check-ins.
How do I get in touch?
Connect with me on LinkedIn or use the contact form on this site. I respond within one business day to schedule a 30-minute conversation about your situation.
What does your work actually look like?
The case studies on this site show three concrete examples: a 109-tool platform that cut audit time 83-88%, an enterprise migration that produced +41.7% organic clicks against an industry-typical 10-30% decline, and a multi-brand domain consolidation that held organic sessions flat with zero loss. The work itself is the answer.
What makes a large-scale SEO project succeed or fail?
Access to the implementation layer. The best audit in the world has zero impact if the team that owns the codebase can’t or won’t act on it. I make establishing that pipeline a precondition, not an afterthought.
Read the case studies
Three projects illustrating how I work: building tooling that compresses analytical work, navigating high-stakes migrations on tight timelines, and executing methodically when zero loss is the only acceptable outcome.
Get in touch
LinkedIn or the contact form on this site. I respond within one business day.